What is a Backlink? | Link Building Strategies

What is your backlink strategy? As an important aspect of search engine optimization, backlinks establish your brand as a thought leader as you link and are linked to. In this article, we'll examine what exactly backlinks are, why they're important and how to create a successful link building strategy.

What is a Backlink?

According to Webopedia, a backlink is "a hyperlink that links from a Web page, back to your own Web page or Web site." Backlinks can also be called inbound links, and they are an important Google ranking factor. 

There are three types of backlinks: natural editorial links, manual outreach links and self-created links

Why are Backlinks Important?

Backlinks are important to SEO for a variety of reasons. Three top advantages of backlinks are:

1. They improve your organic search ranking. Google use backlinks to determine the popularity of webpages based on the authority and number of pages linking to them. In order to get backlinks, you'll need to create a link building strategy. A good link building strategy typically consists of creating good content to obtain natural links and reaching out other sites for manual links.  

2. They help your site get indexed faster. The faster your site is indexed, the faster it can climb the ranks of Google. Back links help search engines effectively discover and crawl your webpages and content. 

3. They help with referral traffic. Backlinks can help your site get referral traffic, which is usually targeted and has a low bounce rate. 

Creating a Link Building Strategy

When determining your link building strategy, consider these tips from Moz and Search Engine Watch

  1. Encourage your customers to link to your pages.
  2. Use natural anchor text.
  3. Establish a company blog that contains relevant, informative and entertaining posts.
  4. Create a strategy that is different from your competitors' strategy.  
  5. Create good content that readers will want to share. 
  6. Link to sites and focus on getting links from sites that are relevant to your business. 
  7. Do something that is newsworthy. 

Even with these tips, creating a successful link building campaign can be tricky. Demand Signals helps brands create content and build links that will improve their organic search ranking and generate traffic to their website. Contact us today to learn more about our SEO services.

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Sources:

Webopedia: http://www.webopedia.com/TERM/B/backlink.html
 

 

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