What is your backlink strategy? As an important aspect of search engine optimization, backlinks establish your brand as a thought leader as you link and are linked to. In this article, we'll examine what exactly backlinks are, why they're important and how to create a successful link building strategy.
According to Webopedia, a backlink is "a hyperlink that links from a Web page, back to your own Web page or Web site." Backlinks can also be called inbound links, and they are an important Google ranking factor.
There are three types of backlinks: natural editorial links, manual outreach links and self-created links
Backlinks are important to SEO for a variety of reasons. Three top advantages of backlinks are:
1. They improve your organic search ranking. Google use backlinks to determine the popularity of webpages based on the authority and number of pages linking to them. In order to get backlinks, you'll need to create a link building strategy. A good link building strategy typically consists of creating good content to obtain natural links and reaching out other sites for manual links.
2. They help your site get indexed faster. The faster your site is indexed, the faster it can climb the ranks of Google. Back links help search engines effectively discover and crawl your webpages and content.
3. They help with referral traffic. Backlinks can help your site get referral traffic, which is usually targeted and has a low bounce rate.
Even with these tips, creating a successful link building campaign can be tricky. Demand Signals helps brands create content and build links that will improve their organic search ranking and generate traffic to their website. Contact us today to learn more about our SEO services.
Erin Lewellen, Chief Operating Officer Global Citizen Year
We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page one...wow.