PPC vs. SEO: What's the Difference?

When deciding how to invest your marketing budget, you've probably seen a lot about PPC vs. SEO and how to decide between the two. However, SEO and PPC are most valuable when used together. As a result, the question shouldn't be, "Which should I use?" Instead, it should be, "Which should I invest more money in (and when)?"

Ultimately, deciding whether to invest your next marketing dollar in PPC or SEO depends on the specific needs of your business. If you need immediate leads, PPC can drive the short term results you are looking for, while SEO will help you earn steady leads over time. As the marketing needs of your organization shift, so too should your focus on PPC vs. SEO.

Search Engine Optimization

Organic search is the number one source of marketing leads. In fact, 79% of search engine users say they always/frequently click on the top organic search results. Additionally, "SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost."

When to invest your next dollar in SEO:

Paid Media 

There are several reasons to invest your next marking dollar in PPC, including its speed-to-market, testing capabilities and cost-per-conversions. It's easy to manage your expenses with PPC because you only incur costs when someone clicks on an add. PPC also allows you to track your conversions and better predict your return.

When to invest more money in PPC than SEO:

When You Need Help From a Professional

Demand Signals is an organic search solution, and our experts are well-equipped to provide you with the technology, knowledge and guidance to make organic search your most profitable and predictive marketing effort. Our proprietary software, Navigator, along with our team of writers, editors, analysts, engineers and consultants ensure that your marketing dollars are well spent. Ready to gain a competitive marketing advantage? Get in touch to learn more!

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Sources:
Search Engine Journal: https://www.searchenginejournal.com/24-eye-popping-seo-statistics/42665/
Search Engine Land: http://searchengineland.com/the-ultimate-list-of-reasons-why-you-need-search-engine-optimization-121215
 

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