In the world of SEO marketing, your on-page optimization defines how your website pages perform in organic SERPs. Quality optimization means more customers and increased ROI through better search results. This on-page SEO checklist will help you reach superior search engine ranking through a few practical tips.
It's important to continue developing on-page SEO strategies that adapt as new technology develops and new trends emerge for web-based and mobile content.
Follow these checklists and keep up with the most recent digital marketing best practices for on-page SEO, general setup and keyword generation.
On-Page Checklist
- Create unique title tags by using your keywords. Limit tag length to 60 characters or less.
- Create a meta description using keywords and a call-to-action. Limit meta description length to 155 characters or less.
- Your permalink (URL) structure should include your keywords and keyword variations in your URL. Use absolute URLs as opposed to relative URLs.
- Use heading tags to separate sections of a page. Include an H1 (first heading) tag that features your keyword. Make sure H2, H3 and H4 tags follow afterwards.
- Aim your on-page content length for somewhere between 300-1000 words. Stay focused on one central topic.
- Vary your keywords with synonyms and related search terms throughout your content.
- Use descriptive image files with ALT tags and filenames that include keywords before uploading. Use synonyms and keywords in image descriptions, but do so within practical reason.
- Used relevant sources for external links, and do not link to competitor sites.
- Use an SEO Audit Tool to check on content once it is live
General Website Setup Checklist
- Install Google Analytics tracking
- Install WordPress SEO by Yoast or related plugin, if using WordPress CMS
- Install Pingdom’s Speed Test Tool
- Verify the site in Google Search Console (formerly Google Webmaster Tool)
- (Optional) Verify in Bing Webmaster Tools
- Link Google Webmaster Tools to Google Analytics
- Analyze competitor link profiles using tools such as ahrefs or Link Diagnosis
- Create a robots.txt file to upload to your site’s root directory
- Claim your business/website username on major networks such as Facebook and Twitter. Check out this list to make sure you claim all of your brand usage across major networks.
- Create a sitemap.xml file and submit it to Google via Google Search Console
- Check for duplicate content
- Check site speed with Google PageSpeed Tools
- Make sure your site is mobile friendly for multiple browsers with BrowserStack
- Check for missing titles
- Use Browseo to identify technical issues
- Use Screaming Frog to find broken links, errors and web crawler issues
- For reporting, reate a spreadsheet to track metrics every month by Total Unique Visitors, Visitor-to-Lead Conversion Rate and Lead-to-Customer Conversion Rate
Keywords Checklist
- Use Google Keyword Planner
- List your products and services and generate related keywords and phrases
- Browse searches related to your keywords
- Narrow down your list with a competition tool
- Choose your target keywords
Once your on-page optimization is set up, you can use this guide to create better content and build links.
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Sources:
Moz: https://moz.com/blog/visual-guide-to-keyword-targeting-onpage-optimization
Moz: https: //moz.com/beginners-guide-to-content-marketing/content-creation
Moz: https: //moz.com/beginners-guide-to-seo/growing-popularity-and-links