As people become more reliant on their smartphones and tablets, companies are gaining record ROIs by optimizing their mobile SEO marketing strategies to reflect industry best practices.
Here we discuss mobile keyword strategy, link building, local search functions and how to drive traffic anytime and from anywhere with this list of mobile SEO best practices.
More than half of Google’s searches happen on mobile devices. If you want to improve your rank in organic search queries, follow these tips based on mobile SEO stats for a better mobile SEO strategy:
1. Link build with social shares
Add social media share links to every landing page for easy access. Mobile customers are typically also connected to Facebook, LinkedIn, Twitter and more.
2. Use shorter keyword queries
Mobile devices tend to autocomplete with shorter tail phrases. Mobile users don’t like scrolling and spend less time typing, so shorter keyword targets are optimal. Meta descriptions and page titles should also be shortened for mobile optimization.
3. Optimize for local search
According to mobile SEO stats from Search Engine Land, local searches lead 50% of mobile users to visit stores within 24 hours. Include your company name, address and phone number on every page of your mobile site, as well as in your site’s metadata. Add a call button on every page to give consumers quick access to your customer service.
4. Use web crawlers to your advantage
Your search engine’s mobile content crawlers should be directed to the mobile version of your site. Doing this will help you to avoid cloaking penalties.
5. Make your page mobile friendly by designing for performance
Mobile touch screens are easy to swipe and navigate. Your web page should be streamlined for ease of use with vertical menus and no popups or flash media. The simpler your site's mobile content, the better the user experience.
6. Use browser-based navigation
Over 50% of mobile users prefer browsers over apps. Include a link at the top of your website to switch from desktop to mobile. Check out Google’s Mobile-Friendly Test to see if your site is mobile-friendly.
7. Optimize for page speed
Mobile users often contend with erratic Wi-Fi and data signals. Minimize your code, leverage browser caching and limit the number of redirects on your mobile page. Again, simplicity greatly improves your mobile customer's experience.
8. Don’t hide your data
At Demand Signals, our proprietary research and data science give you a proven and predictive roadmap to success.
Optimizing your mobile content according to the best practices listed above will improve your page ranking, but you still may not be able to hit your ROI or conversion goals.
Navigator, the proprietary software from Demand Signals, helps you stay ahead of the competition with multi-variant content testing and mobile SEO implementation. Our SEO consultants can also give you real-time measurable results when you need them.
Contact Demand Signals today and find the solutions that will ensure your business is optimized for mobile SEO marketing.
Search Engine Land: http://searchengineland.com/half-of-google-search-is-mobile-232994
Search Engine Land: http://searchengineland.com/6-local-seo-stats-every-online-marketer-needs-know-226562
Erin Lewellen, Chief Operating Officer Global Citizen Year
We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page one...wow.