Today’s hyperconnected consumers know that when they want answers fast, the best place to look is on the Internet. Search engines read through lists of relevant keywords to find web pages intelligently linked to a query.
Below is a Internet search engine optimization list you can follow to see how they help businesses become more visible through SEO strategies.
Any trusted search engine should follow these three guidelines:
These top 6 search engines contribute to the majority of online searches:
1. Google – Google is king of the search engines. Across the Internet, almost 70% of searches are powered by Google. Google’s chrome browser operates as a search engine across computers and mobile phones, linking searches across a network of devices. Search for images, maps, news, shopping and more with refined algorithms based on time and results, with a voice search directory and analytics to measure performance.
2. Bing – Next in line is Bing, which contributes to 25% of all searches across the Internet. They offer many of the same search parameters as Google, as well as offer current events and local news on their front page feed. Bing is Microsoft’s answer to Google, with quick links to Outlook.com and Office online support and service.
3. Yahoo – Yahoo search is also powered by Bing. Its 10% success is directly related to Yahoo Mail, which is the most popular email service provider. The games, travel guide, horoscope, and financial news are highly popular tools.
4. Ask.com – Sliding down the scale, Ask.com accounts for only about 3% of search engine queries. Its customized task bar offers relevant searches based on what other users are searching, often exhibiting fun questions and quizzes below the search bar. While the general search parameters are similar to Google and Bing, the returned results are far less impressive due to lower cataloging.
5. AOL.com – Still a contender for relevant searches, AOL.com links mail, news, weather, viral videos and current events to its quick search page. Recently the acquisition by Google boosted its search status, and the platform still includes popular web favorites, such as engadget.com and huffingtonpost.com.
6. Dogpile – Dogpile is an aggregate search engine that combines searches from Google, Yahoo and others to deliver a comprehensive search when you aren’t sure which platform to use. It is easy to use and remembers user preferences over time.
According to a 2014 survey by CMO.com, “Eighty-five percent of retailers surveyed said search marketing (including both paid and organic) was the most effective customer acquisition tactic.”
Search engine optimization helps make your website easy for users and search engine robots to find and interpret. As more businesses link important keywords and content to boost visibility, Internet search engines become a vital tool in establishing contact with new customers.
How do you navigate the seas of opportunity with SEO marketing when Google's algorithms are always evolving to meet changes in the market? At Demand Signals, we follow the best SEO practices and constantly adapt by using data science to get organic search results. We holistically address every aspect of on-site search optimization, while forming real partnerships with our customers and content.
Our Demand Signals specialists use real-time communication and measurable results to lay out a predictive roadmap to success. Contact us today and find out how your business can reach across every internet search engine on the list.
CMO.com Survey: http://www.cmo.com/articles/2014/7/25/mind-blowing-stats-search-marketing.html
Search Engine Watch: https://searchenginewatch.com/sew/study/2345837/google-search-engine-market-share-nears-68
Google Algorithms: https://moz.com/beginners-guide-to-seo/why-search-engine-marketing-is-necessary
Erin Lewellen, Chief Operating Officer Global Citizen Year
We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page one...wow.