Keyword Density Tools & SEO

With a keyword density tool, you can automatically measure the use of any keyword in a body of text or entire website. Keyword use is important in SEO and can help increase your brand recognition when potential clients use a search engine to find the exact keyword you've used in your web copy.

Using Keyword Density in SEO

Keyword density is the percentage of times you've used an exact keyword in any piece of content or webpage. This percent value can be calculated in a number of ways, but this is the most commonly used formula:

(Keyword Use / Total Number of Words) * 100

For example, if you used your keyword three times in a total of 300 words, you have a keyword density of 1%. 

(3 / 300) * 100 = 1%

When you create web content, your readers should always take precedent over optimization. Over and over again, you'll learn that when it comes to SEO, quality content reigns supreme. This means that even if you've repeatedly used your keyword throughout for Google's crawl bots to find, your content won't rank if your it doesn't read well.

SEO Best Practices for Keyword Use

Whether you choose to use a keyword density tool or calculate the density yourself, always make sure you're following best SEO practices when creating optimized content for the web. The ideal density percentage is between two and four percent.

Keep in mind, density isn't everything. You should also think about how and where you're using your keywords. Consider these tips for creating optimized content and keyword use:

Write Helpful, Keyword-Optimized Content

Your content should enhance a user's experience with your brand, and you should not rely on a keyword density tool to optimize your content. Instead, understand the best practices above, and incorporate them while writing content that is information-rich and provides value to your readers.

If you need help formulating an SEO strategy and understanding keywords, you're come to the right place. Demand Signals specializes in SEO consultation, strategy and content creation. Contact us today to get started!

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Sources:

For Learning: http://forlearning.com/safe-keyword-density-4/
Moz: https://moz.com/blog/keyword-targeting-density-and-cannibalization-whiteboard-friday

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