As new technology shapes the way consumers interact with brands, marketing strategies must also adapt to changes in the ever-expanding digital marketplace. Inbound marketing tactics can help you evolve your marketing campaigns and generate leads from content marketing, search engine optimization, link-building and other digital strategies that connect customers to brands organically.
This list of five inbound marketing tactics will help your company reach its potential and convert web visitors to customers.
According to recent research, by 2020, 85% of customers will interact with companies without ever talking to a business representative or customer service specialist. Ensure your company is utilizing inbound marketing tactics so that you're providing value and engaging with potential customers quickly and efficiently.
1. Content Marketing
Content marketing is the fastest growing area of inbound marketing. Companies are utilizing quality content and SEO more now than ever before. According to a recent Moz article on inbound marketing, the number of LinkedIn profiles containing “content marketing” has increased 168% since 2013.
2. Optimize Your Website For Organic Search
Every time a customer searches for a keyword in a search engine, that search is ranked based on relevancy against competing webpages. Quick searches on mobile devices and personal computers are often the first and last point of contact with a brand, so making sure your company site ranks high is increasingly important for inbound marketing.
These free tools can help you optimize page performance and gain a higher rank in search queries:
3. Social Media Marketing
Information and content that can be shared on LinkedIn, Facebook, Twitter, Snapchat and other social media sites allows your customers to interact with your brand. Customers are likely to share events created on Facebook, link your business with hashtags on Twitter and Instagram, and inspire local action through pictures and location tags. The more your content is shared, the more people will see your brand and view it as a trusted, reliable source of information.
4. Email Marketing
Email marketing is a cost-effective inbound marketing strategy. A successful email campaign directed at a targeted audience can inspire quick action.
5. Mobile Optimization
Optimize your web indexing for local searches. Local searches lead 50% of mobile users to visit stores within 24 hours. Add your company name, address and phone number to every page of your mobile site or app, as well as in your site’s metadata.
Whether your business already has a content creation team working on inbound marketing tactics, or you are looking for software that can help you get off the ground, Demand Signals has you covered.
Our services include:
Contact us today and find out how we can help you optimize your inbound marketing strategy.
The Inbound Marketing Economy: https://moz.com/blog/the-inbound-marketing-economy
Mobile Optimization: http://searchengineland.com/6-local-seo-stats-every-online-marketer-needs-know-226562
Erin Lewellen, Chief Operating Officer Global Citizen Year
We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page one...wow.