How do you engage customers and potential customers on your blog? Marketers can always benefit from following best-practice insights on how to get more blog traffic. Here are some excellent tips on how to build your digital footprint and increase blog traffic.
1. Develop strong, compelling content.
Strong content means you’ve done your research, you know your target audience, your writing is edited for errors and most importantly, you’ve actually got something worth reading. You want to be relatable, interesting and have content that other people want to come back to and share. Sharing is the key to more traffic. Write catchy headlines and subheadings. Developing an interesting and open-ended title will most likely generate a click response.
Tools such as the Blog Post Headline Analyzer can help you determine the quality of your headlines and rate their ability to increase traffic.
2. Pick the right target keywords.
Google’s Keyword Planner can help you map out important alternate keywords for your blog post so it ranks higher in SERPs. Targeting the best keywords and integrating them into your blog post is one of the most essential, high-return activities in the search marketing field.
At Demand Signals, our revolutionary software takes the guesswork out of your keyword research by applying machine learning to predictively identify relevant, winnable opportunities for your site. It accounts for factors such as:
3. Optimize your blog for SEO.
Fine-tuned links, headlines, tags, meta-descriptions, and appropriate keyword usage boost your search engine rank to generate more traffic. Our SEO consultants at Demand Signals adopt a holistic approach to search, consulting with you as partners to clients rather than a vendor-transaction relationship.
Working with SEO experts will give you peace of mind that you're executing everything on a comprehensive on-page SEO checklist and a partner who will help you choose content topics based on actual search demand and your opportunity to win, as well as technical optimization and a continuous cycle of performance improvement using search analytics.
4. Respond to blogger comments and engage.
If your blog is popular or informative, positive interactions with commenters will quite often result in word-of-mouth traffic generation.
5. Add buttons and link to other blogs. Socialize.
Do you also have an opt-in newsletter that accompanies your blog or another website? Add buttons for quick action that lets your followers connect to you through multiple channels. Just as in the real world — it’s all about who you know. Subscribe to other blogs. Engage in content from other blogs that are similar to yours. Link building is also critical to building visibility.
6. Blog more often and with shorter content.
Blog readers don’t want to be inundated with a novel. Keep your content short and spacious. Many blog readers are on-the-go with mobile devices, so keeping your blog engaging requires brevity and consistency.
7. A picture is worth a thousand words.
Don’t create a dry blog. Add images with links and tags to Instagram and Pinterest for more visibility. Researchers found that colored visuals increase people's willingness to read a piece of content by 80 percent.
At Demand Signals, our proprietary software and professional services help you create content marketing that delivers results - traffic, leads, and conversions.
Are you ready to take your company to the next level and invest in profitable, predictive organic search content?
Contact Demand Signals today.
Erin Lewellen, Chief Operating Officer Global Citizen Year
We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page one...wow.