There's no one way to generate sales leads. In fact, as technology grows and develops, so should your marketing strategy. Any given business today looking to stay competitive in the market should have multiple marketing tactics in place to generate sales leads across multiple industries.
What is the best way for businesses to generate consistent leads? Two effective strategies are search engine optimization and pay-per-click. While SEO and PPC can both generate sales leads on their own, your pages have a higher chance of driving leads when SEO and PPC are used together.
According to MOZ, "Many people approach SEO and PPC as completely separate strategies. And while they are different in many ways, it can be helpful to think of SEO and PPC as being two sides of the same coin: search." Here are a few ways that SEO and PPC are better together than when used alone:
SEO is a marketing discipline focused on growing visibility in organic search engine results. According to Moz, "SEO encompasses both the technical and creative elements required to improve rankings, drive traffic and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand."
The more optimized your content is for search engines, the more likely it is to rank highly in the search engine results page (SERPS). The higher your content ranks in SERPS, the more likely it is that searchers will click on it. And the more visitors that your site has, the more likely it is that one of those visitors will convert.
Demand Signals is an organic search solution that unites revolutionary software and expert consultants to help make search deterministic and create growth for your company. Pairing our proprietary technology, Navigator, with content and search consulting will help your business generate sales leads, drive ROI, and gain a competitive marketing advantage. Contact Demand Signals today for more insight on generating sales leads.
Erin Lewellen, Chief Operating Officer Global Citizen Year
We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page one...wow.