We all know marketing is critical for any business. But is inbound or outbound marketing the right approach for your company? Better yet, what’s the difference between the two?
In short, outbound marketing is when you go to your customers and inbound marketing is when you let them come to you. Let’s break it down further.
Outbound marketing involves a distribution of advertising and information to an audience that may or may not be looking for your products or services. Examples of outbound marketing include:
As one can imagine, outbound marketing can be quite expensive as it is so mass targeted. And because you’re distributing your business information to a broad spectrum of people and businesses, it's much more difficult to identify potential prospects and take a truly targeted approach. Outbound marketing is usually best suited for larger companies with deeper marketing budgets.
Inbound marketing requires a bit more thinking. This practice involves having a strong web presence packed with a lot of helpful information about your products or services. You’ll want those people looking for your products or services to find your business quickly and easily. And then you need to be ready to impress them once they find you.
Inbound marketing is more cost-effective than outbound marketing. And, the percentage of success tends to be a bit higher because the only people seeing your business information are the ones that are actually interested in your products or services.
Some examples of inbound marketing include:
Marketing is no doubt important for any business. But what’s even more important is choosing the right kind of marketing. Understanding the difference between inbound and outbound marketing is the first step toward establishing a successful campaign.
At Demand Signals, we help customers optimize an inbound marketing campaign through deterministic organic search. Contact us today and let your customers come to you.
Erin Lewellen, Chief Operating Officer Global Citizen Year
We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page one...wow.