Over 76% of B2B and B2C marketers are expected to produce more content in 2016 than the year before, and it's crucial to create marketing content that stands out from the ever-expanding competition. So how can you do that? Here are some content marketing tips to help aid your strategy and win your audience.
Top 6 Tips for Digital Content Marketing Strategy
Here are six actionable tips that will improve your online content marketing:
- Have a goal in mind for your content
It's essential to create marketing content with a goal in mind. Decide whether you're trying to increase brand awareness, customer consideration, product or service comparison, sales conversions or customer retention, and make sure your content directly reflects this goal.
- Always focus on audience intent
Whether you're selling to customers, managers, CFOs or all of the above, make sure your content is written for them and matches their search intent. This helps establish a connection with your audience, and can thus increase your conversion rates.
- Keep content concise
When writing for the web, it's easy to lose your reader's attention if you drone on about irrelevant facts. Make sure all your content answers your reader's question as quickly as possible without sacrificing quality. Potential customers will bounce from your page if their query is not immediately addressed, so don't "bury the lead."
- Keep content promotion top of mind during development
Take advantage of SEO and social media marketing strategies to increase your content's ranking position in Google searches and to maximize organic shares through social networks. After new content has been created and hosted live, make sure you share your content across all appropriate social media channels. The more channels it's shared across, the more traffic you're likely to get.
- Create both short- and long-form content where you can
Create a diverse portfolio of content of short-form (300+ words) and long-form (1,000+ words) to improve your search ranking, and thus increase traffic to your website and value to your brand.
- Keep your strategy flexible and evolve with your customers
As technology and user behavior changes, so must your content marketing strategy. When you create content, keep in mind that your strategy today may change in one or two years. Be sure to revisit old content and update it to match current digital marketing trends.
Stay Ahead of the Digital Marketing Game
By following these tips, your content marketing strategy will stand out above the rest. To learn how you can further develop your strategy, check out the content creation services from the digital marketing experts at Demand Signals.
Content Marketing Institute: http://contentmarketinginstitute.com/wp-content/uploads/2015/09/2016_B2B_Report_Final.pdf