Content Marketing Definition

Having a clear definition and understanding of content marketing can help maximize the potential of your entire digital marketing strategy. A content marketing strategy needs to include more than just one type of content, and there are many steps toward success, including keyword research and a deeper understanding of competitors' content strategies.

The Content Marketing Institute defines content marketing as:

"The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action."

Simply put, content marketing attracts potential customers to a product or service by providing them with information they want when they want it. And even though the goals are the same as traditional advertising, the means of achieving them are significantly different.

Build a Content Marketing Strategy Foundation

1. Know your content competitors. 

When you're aware of your competitors' brands and you engage in an SEO strategy, you can begin to recognize how they create and promote content, who their target audience and niches are, and their principle strategies in the digital sphere. Dissecting your content competitors will help you generate ideas to differentiate your own brand.

Content competitors are not necessarily business competitors; there can be other sources (e.g., publications, adjacent businesses, etc.) competing for your readers' attention with similar content, even if you aren't competing head to head.

2. Do your keyword research. 

Take the time to research keywords that bring traffic and the landing pages for those keywords. Assess keyword difficulty:

All of these answers will inform your content marketing strategy so you can get the right kind of visitors.

3. Don't skimp on quality. 

Content is king, but high quality, engaging content rules all. If you don't have the capacity to create compelling, data-driven content, trust a performance-oriented content team to create and optimize content based on a firm foundation of SEO best practices.

A Holistic Solution: Data-Driven Content

Creating and implementing great, long-lasting content marketing strategies requires a team of people who understand your business' target audience and how those individuals access information about your business. At Demand Signals, we provide the technology and services to make organic search not only your most profitable marketing investment, but your most predictable.

Our software platform uses data science to create a new path to success. Powered by technology and wrapped in high-value services, our holistic solution includes predictive keyword selection, multi-variant content testing, site structure optimization through the Navigator Superfooter and actionable insights with unparalleled analytics dashboards and weekly reports. Our data science will help you find the arbitrage opportunities — the areas where you can compete and win. 

Stop wading through data, and start understanding your results. Contact us today to expand your content marketing efforts.



Six Useful Content Marketing Definitions:


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We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page

Erin Lewellen, Chief Operating Officer Global Citizen Year

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