SEO understanding is not a natural gift that webmasters are born with. Optimizing a website for search engine success is a skill acquired through experience and resources, and there are a number of terrific books on the market to help guide you to search engine success. Here are 10 of the best search engine optimization books out there to date.
Because SEO is constantly evolving, it is best to seek out recently published search engine optimization books to ensure you're gaining the latest information on industry trends and strategies.
1. The Art of SEO: Mastering Search Engine Optimization (3rd edition)
By Eric Enge, Stephen Spencer and Jessie Stricchiola
One of the best selling works on the subject of SEO, this book covers basic strategy on more advanced tactics and serves as a trusted reference for SEO beginners and experts alike.
2. SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google (2016 edition)
By Jason McDonald Ph.D.
This is, in many way. It comes complete with videos and worksheets, and is a hands-on course in all things SEO.
3. SEO 2016: Learn SEO with Smart Internet Marketing Strategies
By Adam Clarke
This book has a large focus on establishing effective link building while remaining within the law of Google's algorithms.
4. Search Engine Optimization All-in-One for Dummies (3rd edition)
By Bruce Clay
Bruce Clay is well-known within the SEO world and is widely regarded as an industry leader. In this book, Clay breaks down how search engines work so you can format your website accordingly.
5. SEO 2016: Learn Search Engine Optimization
By R.L. Adams
This book teaches a particular method of SEO described as “trust” and covers the four biggest algorithm changes.
6. SEO 2016 & Beyond: Search Engine Optimization Will Never be the Same Again!
By Dr. Andy Williams
This is one of Amazon’s best sellers on the subject, and it offers a more advanced look at SEO.
7. SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization
By Matthew Capala
Capala, an adjunct professor at NYU, takes a more outside-the-box approach to SEO, focusing on establish a strong social media presence and building relationships with bloggers.
8. SEO for WordPress: “How I Hit Page #1 of Google in 27 Days!”
By Kent Mauresmo
This book is great for any WordPress users wishing to maximize organic search traffic.
As the title suggests, this book starts from the beginning and lays it all out in simple and easy-to-understand language.
10. SEO for Dummies
By Peter Kent
As with all “Dummies” books, the language is plain, friendly and easy-to-digest so you can easily understand the workings of SEO.
Not all secrets to SEO success can be found in a book. Many of today's most powerful SEO sites use cutting-edge technology, in-depth analysis and content testing to drive results, proving that it's not really about what you know but your ability to do it.
At Demand Signals, we help clients improve their website's visibility in the marketplace through organic search engine optimization. Not only are we reading these books, we're building technology and conducting experiments to drive performance for all our clients.
Get in touch with us to learn more, and soon, you'll be writing a search engine optimization book.
Erin Lewellen, Chief Operating Officer Global Citizen Year
We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page one...wow.