Many businesses are reaping the benefits of digital marketing, leveraging advantages that traditional marketing strategies simply can't offer. Thanks to digital marketing, businesses can now have a bigger impact in the way consumers interact with their brands online.
Check out these seven digital marketing benefits and learn how you can incorporate them into your marketing and brand strategies.
These digital marketing benefits allow you to evolve your marketing plans and stay competitive in your industry. With digital marketing, your business can:
1. Use content to connect to consumers online
According to NewsCred, 72 percent of marketers think branded content is more effective than advertising in a magazine, and 69 percent say it is superior to direct mail and PR. Maintaining a dominant online presence is crucial to both customer convenience and marketing success.
2. Track customers from the first interaction and throughout the entire buyer's journey
With analytics from digital marketing, you can track a potential customer's actions, decisions and preferences, so you have true insight into your audience's behavior.
3. Optimize for conversion
The ability to track a customer's journey beginning at the first click allows you to test and optimize your website for conversion on an ongoing basis.
4. Connect with mobile customers
Having a dominant online presence that is optimized for smartphone and tablet users can influence buying behavior. 82 percent of mobile searchers use their phones to check on prospective in-store purchases, and 65% look for the most relevant information to their queries. 33 percent of mobile users have purchased from a different brand than the one they had in mind because of the information listed.
5. Realize higher ROI and revenue
Increasing your digital outreach is a more predictable way of increasing your revenue than traditional marketing methods. Additionally, digital marketing provides you with real data, and predicting and realizing ROI is much easier done with real data in hand.
6. Analyze and adapt easily
Because digital marketing provides real, timely data, you can observe and adapt to trends and the actions that real people are taking. You don't have to rely on a sample data set or make any educated guesses — plan, execute, and adapt on the go based on true performance data.
7. Become more competitive
Digital marketing is how businesses are working now, and will continue to work in the future. If your business is not already in the digital marketing game, then you're behind. Ensure your business is competitive by employing a smart digital marketing strategy.
The benefits are plentiful, so there's really no reason not to start or evolve your digital marketing strategy. For more information on how your business can benefit from digital marketing, and how SEO plays a role in that plan, contact the SEO marketing experts at Demand Signals today!
Search Engine Watch: https://searchenginewatch.com/sew/study
Erin Lewellen, Chief Operating Officer Global Citizen Year
We are on page one of google for "gap year travel program" and I couldn't be happier. All other searches are up significantly and the results are truly stunning...from page 20 something to page one...wow.